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Showing posts from September, 2014

The Punekar - In Conversation with Benedicte Le Bris

This was my first published work for The Punekar . This website is a great resource for someone new to Pune and just about anyone who wants to make the most of their time in this lovely little city! I met Benedicte through some official work and we kept in touch. Her unassuming nature and simplicity is quite enduring and I really enjoyed presenting her story of settling into Pune being an expat. Hope you enjoy the read. Here is the link: http://www.thepunekar.com/in-conversation-with-benedicte-le-bris/2014/09/ A  kurta  over denims. That is not what I expected to see a French lady wearing when she walked into the café for our tete-a-tete. Say Hello to Benedicte Le Bris; simple-looking, comfortable in her skin, and blending in with the crowd – she is an atypical expat. Originally from Plaisir, a small suburban town, a 40-minute train journey from Paris, Benedicte’s tryst with Pune began in 2013 when she accompanied her husband, a Maharashtrian, to Pune from London to set up hi

Social Samosa - Don't Let Interns Handle Social Media

I wrote this article as a Guest Contributor for Social Samosa . Here is the link to the published write up:  http://www.socialsamosa.com/2014/09/interns-social-media/ The call to be on social media should be made consciously by a company. The  herd mentality  syndrome should not apply here. Some companies, depending on their line of business or the expertise and funds at disposal, need not feel the hurry to jump on the digital bandwagon. The company’s senior leadership team should be convinced of the need to create digital assets; they should profess commitment to social media – they should be in for the long haul. Identify The next significant step of action is to identify social media champions within the company. Social media is normally entrusted in the safe hands of a company’s marketing team. This is crucial to ensure that social media strategy is on equity with the brand. However, not just marketing, but other functions (operations and finance for instance) too should u

Restaurant Review | TIME AFTER TIME, The Central Park Hotel

My review for Time After Time was published on Burrp:  http://www.burrp.com/know/review-time-after-time-65995 It’s not everyday you come across a restaurant named after a popular Cindy Lauper song. We visited recently to see if it lives up to its funky name. At the end of a musty lobby at The Central Park is  Time After Time . Walk in and the bold red walls come alive as they soak in the yellow lighting. Bamboo plants outside the windows add a serene touch to the view outside the restaurant window. Browse through the menu and there’s plenty to pick from their European, Oriental and Indian selection. At the recommendation of our server,  we ordered the Mushroom Sukkha Kalimiri (Rs 260) and a virgin Cosmopolitan (Rs 220). Sautéed in mustard seeds, fresh curry leaves, chopped ginger and garlic, the mushroom starter was an aromatic dish with distinctly coastal flavours. It needed a little salt, though a squeeze of lime juice seemed to instantly lift the dish as well. Packed with green c